International bookmaker 1xBet claims it has an ‘special collaboration arrangement’ with the Billie Jean King Cup by Gainbridge, which it calls ‘the premier, year-long, global group competition in ladies’s tennis’.
The event is contested between teams made up of players from private countries, at numerous places throughout the globe, and is dubbed the women’s ‘Globe Cup’ of tennis.
According to the arrangement, the 1xBet logo will be shown around the tennis courts utilized for the tournament, and on other media properties throughout the playoffs, qualifiers, and finals.
The on-line betting professional for sports states that as main wagering partner, 1xBet ‘will obtain the civil liberties to use the Billie Jean King Mug by Gainbridge copyright’.
Kerstin Lutz, chief executive of Billie Jean King Cup Ltd, was mentioned as claiming in a joint press release: ‘We are happy to announce and invite a brand-new enroller partner for the Billie Jean King Mug, our Authorities Global Betting Companion, 1xBet.’
She included: ‘With their competence and experience working with sporting activities rights owners, we are thrilled to see exactly how we can bring the collaboration to life from the qualifiers in April onwards.’
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Mark Wilson, a 1xBet rep, was priced quote as commenting in the exact same upgrade: ‘Authorizing a sponsorship agreement with Billie Jean King Cup is another turning point in the background of 1xBet.
‘The contract with one of the most prestigious females’s national group tennis tournament is a tactically vital action that opens up new chances for promoting the brand among fans of one of the most popular tennis event.’
He added: ‘By purchasing female sporting activities competitions, we contribute to the assistance of females in specialist sports.’
According to the announcement, the Billie Jean King Mug is called the biggest annual international team competition in women’s sporting activity, with a record 146 nations entering in 2025.
The 2025 finals were held in Malaga, Spain, with the champions Italy taking home US$ 2.4 million in prize money.