These tags appear in the HTML document containing instructions for rendering a web page and do not appear to users as they browse it. Some types of meta tags (like title tags) might appear on the search engine results page (SERP), though. To add or edit them in your content management system (CMS), simply look for the corresponding fields and enter the appropriate meta information. For example, in Shopify, go to a product page and scroll to the “Search engine listing preview” and make changes as desired.
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In that case, the best alternative is to no-index your product tag pages, just like in the previous example. From there, you can already determine what action steps to be done next—to relink them internally, or evaluate whether they should be archived. There are a lot of tools available to conduct site audits and crawls, such as Screaming Frog and SE Ranking. These tools have the ability to scan your entire website, map out all the URLs, and identify the pages that are not linked to from the other pages of the site. Finding orphan pages on your website is not as complicated as it seems.
Find your keywords
Set longer cache durations for static content to maximize performance. A quality host with servers near your audience reduces latency. Adding a Content Delivery Network (CDN) spreads your content across multiple servers, making it load faster for users in different locations. Creating high-quality, helpful content can improve your on-site SEO. It gives value to your audience and aligns with Google’s ranking systems. Including updates like the “Helpful Content Updates” introduced in 2021.
By combining both strategies, businesses can create a strong SEO foundation for long-term success. Unlike Answer the Public, with crazy charts and images of some bearded dude, the questions are laid out in a simple table. Either way, glossaries are an AWESOME way to find new keyword ideas. And if your site publishes better content than your competitors, there’s a really good chance these peeps will link to you too. You’ll see everyone that links to those sites… but doesn’t link to you. But when you look at who links to MULTIPLE competitors, it takes a lot of the guesswork out of the equation.
SEO experts broadly categorize it into on-page SEO, off-page SEO, and technical SEO. Using the concept of co-occurrence, search engines know that certain phrases tend to predict other phrases. SEO is free, but it requires time and effort to implement effectively.
If you’re still feeling stuck, consider bringing on an SEO specialist for further improvement. This is about ensuring the images on your webpage can be understood when someone can’t view an image and by search engines. Search engines can’t view the images on your pages like your visitors typically would, so they rely on alt text descriptions on your webpage to categorize imagery. This is a page summary that appears under the title tag in SERPs and expands on what the content of your page is.
- Think of SEO as the “signal” to Google that your page/website answers the question searchers have.
- In fact, if you create a comprehensive, well-written piece of content, you can rank for phrases you didn’t even use in the text.
- One of the first tools you need in your SEO arsenal is Semrush.
- Up to this point, we’ve discussed individual keywords and relationships between them.
- Image alt text helps search engines understand and index images properly.
Then, organise all your content into a clear silo structure where similar content will be grouped together. Just check out my video below where I ran a test to see how important EXIF data is to Google. It will ensure people actually see what you have to offer and increase conversions. You should also make sure that your CTAs, products, services and offers are above the main drop-off point. Whatever actions matter most to your business, track them in Google Analytics 4.
When done correctly and strategically, pages with more links pointing towards them from other pages on the site are likely to have a higher PageRank. For example, if you had an online store that sold pet products, you may add a link from a blog post about Dog Grooming Tips to another post about Dog Shampoo. In addition, they provide another opportunity for you to include the primary keyword that you might be targeting for that URL. Moreover, if you include your primary keyword or other search terms within your descriptions, then Google will bold any words from the keyword within the search results.
External links help search engines understand the broader web and how your content fits it. However, it’s important to link only to high-quality, relevant sources. Too many external links or links to irrelevant sites can harm your SEO efforts.
Everything SEO-related that doesn’t take place on SEO Anomaly a website is considered off-page SEO. Among other things, backlinks, social media, and local citations are all aspects of off-page SEO. If you’d like to automatically analyze all of the above-mentioned on-page SEO factors, try our SEO audit and reporting tool.