The most important thing for Google is that its users find what they are looking for. A well-structured website is easier for both users and search engines to navigate. By analyzing your site with an SEO tool, you gain a clear understanding of what needs to be done to improve your ranking on Google. Many tools are out there, and they help you with different elements of the SEO audit at different levels of expertise. Neglecting SEO audits result in missed opportunities, declining traffic, and loss of potential customers.
It involves checking various aspects of your website to measure how well it is conforming to organic search best practices. But there are certain best practices involved in an SEO audit to ensure you can maximize your visibility and performance on search engines. By addressing these, you improve visibility, drive more organic traffic, and make sure your website is optimized for search engines. With our powerful SEO audit software, you can identify any issues that may be causing slow load times and take action to improve page speed for maximum impact.
SEO audit services for agencies
If you’re collaborating with an agency, it makes sense to ask if their SEO services include an audit. It looks at the quantity and quality of links pointing to your website. Many agencies that offer SEO audits also provide implementation SEO Anomaly services. Essentially, the agency provides its recommendations to you and then implements changes approved by your team. This service saves your team time, especially if you’re unfamiliar with technical SEO.
Are you defining how your web pages are crawled and indexed by search engines?
- That said, broken links in inopportune places can fracture your internal linking structure.
- Fixing them involves resolving server issues, correcting broken links, or updating robots.txt files to allow proper crawling.
- Additionally, review Pages with hreflang elements to get a list of URLs with those elements.
- Google Search Console is a tool provided for free by Google to allow site owners to monitor traffic from Google to their website.
- Have in mind that crawlers work differently from website to website.
- Here, Google will outline which pages are indexed and which aren’t.
By analyzing them, you are able to make your own strategy deciding where you can compete and determining which products (keywords) are untouchable. By analyzing those keywords, you are at the same time analyzing your competition. Linking to other articles is excellent for your website as it improves the quality of the content. It makes it more relevant and trustworthy (as long as you link to trustworthy website). You probably know that good content is the key to good ranking. But, if you are medium sized website and you noticed drop in traffic, perhaps it’s better to perform a timely audit and discover the root of the problem.
While your ranking may not drastically decrease, you may lose potential customers who find the other website instead of yours. You can then take the necessary actions, such as contacting the web admin or reporting the site to gain back your traffic. FAQFox is a free SEO tool that can scrape the Internet for questions your target audience might be asking or searching. Input a keyword, and this tool shows you a score from zero to 100 that tells you how competitive the keyword is. It also gives you an estimate of what you need to do to rank for the keyword. On Google Chrome, go to a page and access Lighthouse under “Tools.” It then audits the page’s performance, accessibility, progressive web apps, SEO, and more.
Most often I see this on external scripts, but sometimes an image on your own site can be missed—particularly if you’ve switched from HTTP to HTTPS. This report will show you any HTTPS pages on which an image (or other file) is being called via HTTP. If not, your users will get a security warning in Chrome and other browsers. If your website is running on HTTPS (which hopefully it is) then all images and files should also be called via HTTPS. Because they’re one of the easiest ways to slip into indexation hell. Google will go nuts on them, and a site with 1,000 actual pages can quickly end up with tens of thousands of near-duplicate pages indexed.
Get started with Respona
But this can be more often or less often based on the size of your website and the amount of content that is published monthly. Performing SEO audits at regularly intervals, like monthly or quarterly, will provide the most benefits because you’ll spot issues faster. Some SEO audit software, like Screaming Frog, allow you to schedule website audits.
Google often modifies its search algorithm through routine updates, which usually focus on limiting spam, vetting content quality, and addressing other SEO concerns. Google PageSpeed Insights is a tool that works in tandem with the Chrome User Experience Report. It checks your website’s loading time for desktop and mobile devices and generates real-time reports on overall page speed. These evaluations help identify problems that slow down a site’s performance so you can adjust content, layout, or other hidden hindrances accordingly and improve page load times.
A data privacy audit verifies that you’re following applicable data privacy laws and ensures you’re creating a safe space for website visitors. Search engines look for privacy-related pages when determining whether a website is high-authority. Once you’ve found these areas, adjust your CTAs, page design, or content to reduce friction. For example, if users often drop off from a product page, consider simplifying the checkout process or adding more trust signals like reviews or guarantees to keep them engaged. Link audits consider the URL source, domain, and anchor text to see if value and equity (called “link juice”) are being passed on to your page. This will gauge how much a link is helping or hurting your website’s visibility in SERPs.